Cookie Policy
Last Updated: March 30, 2026
1. What are Cookies?
Cookies are small text files placed on your device to store data used by a web server. At StepVista, cookies are primarily used for site performance, analytics, and legitimate measurement of our tools.
2. Categorization of Cookies
A. Essential Cookies (Always Active)
These cookies are necessary for core security, network management, and accessibility. They cannot be switched off.
- step_vista_uid: A unique session ID for technical persistence (90 days).
- _fbc / _fbp (Measurement): Used for fraud prevention and essential measurement (legitimate use).
- sv_consent: Stores your privacy preferences (180 days).
B. Performance & Analytics (Legitimate Use)
We use these trackers to understand how users interact with our tools and to improve the accuracy of our predictors.
- _ga / _gid (Google Analytics): Non-identifiable or limited data tracking used for measurement and performance for service improvement.
C. Advertising & Retargeting (Optional)
These cookies help us personalize college recommendations and show you relevant educational opportunities on other platforms like Meta.
- Meta Pixel Tracker: Used for building platform-controlled audiences for retargeting.
3. Managing Your Preferences
You can modify your cookie settings at any time by clicking the "Manage Preferences" button in our website footer. This will trigger a consent banner allowing you to toggle advertising cookies on or off.
4. Browser-Level Blockers
Most web browsers allow you to block cookies via settings. However, please note that blocking all cookies may impact the performance of our predictors.